Let me define online marketing for those who aren't 'in the know' as they say.
We all know that companies have many options for communicating with prospective customers. We also are quite aware that the Internet has become the primary medium for reaching potential clients anywhere across the globe for a fraction of what it costs versus television or radio.
Properly defined, online marketing refers to the strategies that are used to market a product or service online, marketing strategies that include things such as search engine optimization and search engine submissions (which are a nightmare in their own right), great copywriting , web site design, online promotions, linking...etc, etc, etc.
Oh and email marketing. How could I forget that.
It's a lot of stuff, really.
I've found that to truly define online marketing, you need to delve into a foreign world of words. A world where the letters SEO can be a noun a verb and whatever else on that particular day.
Oddly enough, while that is a loose definition of online marketing to define online marketing TOMORROW or next Thursday could involve a whole other set of parameters.
But that's what makes living and doing business online so exciting. And it's why so many of us become addicted to it. (You know who you are...checking emails and Adwords accounts at 3:00 am.)
I adore doing online marketing because it will never be something that I will ever MASTER. That day will not happen. And for me, that means there's always learning to be had.
Now, if you find that you need me to define online marketing to you tomorrow, well, you just may have to read a whole other article.
To find out how you can set your own definition for online marketing through article marketing click that link. Then read Kevin Browne's HIGHEST RATED opportunity reviews at his new site http://www.become-a-copywriter.com/earnmoneywriting.html
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